
In 2026, the world is moving in hyper mode. Fast food, faster knowledge, extremely fast weight-loss, with the help of a jab here and there, but the old medicine still works and works better, and I’ll tell you what I mean.
Weight-loss achieved through careful, mindful, and conscious meal decisions, coupled with an exercise programme that increases the metabolism work rate, is manageable, maintainable, and kinder on the pocket than fat-loss injections that see weight fall off and pile back on after the injections stop.

For the men using injections and yet to assess the food and proportions on their plates, it’s time to start Old Medicine 101. We designed a meal idea book, training programme, and 8-week course of consultations and discussions that will teach you just what you need to know to keep the weight off. Contacting us is never a problem, so you can live stress and guilt-free when you do decide to eat a meal higher in sugar, fats, and less nutritionally dense.
Be the Criterion helps men only, sorry girls, but you’ll need to find a PT of your own gender, size, and style of training. We go for kettlebell training, which is ideal for home training, small spaces, and busy lives.
Fill in our consultation form, and we’ll be in contact with you to discuss your goals.

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