the man you know you had to dig deep to bring out, the man of honour, gratitude, strength, wisdom, knowledge, and action that suits the occasion.
Be the Criterion is here to assist Men of a Black, Arab, Asian, and Minority Ethnic background to level up their health, fitness, nutrition, and gain a better sense of wellness by using our skills and knowledge in the areas of Personal Training, Weight Management and Cupping to even the balance within the bodies, hearts and minds of hardworking and forgotten men.
Society often overlooks the hardships of manhood or is made to remain silent on the topic. Manhood isn’t about being Alpha Male, getting the most beautiful woman to knock at your door, or when the big bank transfer will arrive in your account. Manhood, in reality, is about longevity, sustainability, endurance, and the struggle for the sake of family and community, as well as striving to ensure the future is positively set for future generations. That’s how the world endears itself to a person and how his legacy becomes one to recall over and over again.